Software, let alone online services, has never been Apple’s forte. They were and still are a hardware company. Just look at the current mess of the services the

Software, let alone online services, has never been Apple’s forte. They were and still are a hardware company. Just look at the current mess of the services they run - iCloud, iMessage, Music etc (I recently found out they’ve something called Clips) - yes, these are broken; and they break in a very Applesque opaque manner. Each of these are light years behind the competition, in fact it’d be an insult to the competition to call Apple an competitor on this front. Top that with Apple’s pathological need to remain a walled garden - Tim Cook starting a TikTok - “iTok runs your iPad and iPhones”. They never stood a chance when it comes to content; and they never will in their current shape and form.