I think you should ask yourself why you're willing to expend so much energy shaming a startup for choosing a short name, but not expend the same amount of energ

I think you should ask yourself why you're willing to expend so much energy shaming a startup for choosing a short name, but not expend the same amount of energy denouncing corporations for doing things that are blatantly illegal. Perhaps the issue here isn't that a company chose the "wrong" name, but that large amounts of folks like yourself have become so complacent, that they're just willing to accept corporations illegally steamrolling any startup who has the nerve to defy them. Despite your insistence that you're not excusing large corporations for their behavior, you've just done exactly that by attempting to shift the blame.