Re "Decentralized adwords": Yes. Today, how much of your attention is spent between how many apps? I bet that the sum useful attention across many different ap

Re "Decentralized adwords": Yes. Today, how much of your attention is spent between how many apps? I bet that the sum useful attention across many different apps exceeds attention on Facebook. But why does Facebook dominate performance marketing? How can these apps and their users find each other in a better way without aggregating into a centralized Big Tech company? We're passionate about finding the answer to that. It has to start with making individual marketplaces run better by deeply understanding them.