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The UK also banned ads that targeted children for cereal above a certain sugar content. The cereal makers protested, but in the end, they simply reduced the amo
by jetrink 5y ago
The UK also banned ads that targeted children for cereal above a certain sugar content. The cereal makers protested, but in the end, they simply reduced the amount of sugar in their products to just below the allowed threshold, continued to advertise as before and sales were unaffected.
- nazgulnarsil 5y agoWhat the HELL? If sales were unaffected then why the sugar?!
- Dma54rhs 5y agoI assume its suicidal for one company to make their product less sugary when kids want the calorie bomb tastier ones. This decision made the playground equal.
- nazgulnarsil 5y agoGreat point.
- Symbiote 5y agoThat sounds like a great success! It should be easier, politically, to gradually lower the specified amount of sugar in the regulation, now the regulation already exists.
- oblio 5y agoAgreed. We need more of this stuff regarding things with very high sugar and calorie content: sodas, cereals, etc.