I agree with pretty much all you said except I don’t think coolness is that much of a driving factor for Apple purchases. Maybe Apple marketing layers on the co

I agree with pretty much all you said except I don’t think coolness is that much of a driving factor for Apple purchases. Maybe Apple marketing layers on the cool hipster videos to make it look that way, but that’s just a surface level understanding of what’s going on. I often hear this as a misunderstanding about why people use Apple products. There are plenty of ways to be cool. And people young and old understand that trying to be cool is not cool, and they don’t buy Apple to be cool. They buy Apple stuff for other reasons. If I was trying super hard (not cool) to be cool, I would use a flip phone or some oddball Android phone with an innovative shape and look from China. And a nice looking watch, not a square of glass. People use Apple for the convenience (just works), quality, and privacy. People interested primarily in coolness over these factors use other products.