You just described the effects of gamification (also of rewarding behavior - parents listen up ;) The reward process becomes the game, measurements get manipul

You just described the effects of gamification (also of rewarding behavior - parents listen up ;) The reward process becomes the game, measurements get manipulated, the original purpose goes under the bus. People are not birds or rats, we learn to manipulate the hand feeding us but in the process lose motivation for the original behavior and our relationship with the hand gets reduced to a transactional one. Really counterproductive and destructive long term.