The thing that killed most folks was the virtualized machines. They price on host, not guest OS. Got a 4 core virtual machine on a 128 core host... 128 cores

The thing that killed most folks was the virtualized machines. They price on host, not guest OS. Got a 4 core virtual machine on a 128 core host... 128 cores need to be licensed. Those small web apps became crazy expensive where physical hardware is discouraged.