Apple is only capped by its product offering, not consumer spend. Apple customers want to pay more for Apple products. Heck I want to spend more on Apple produc

Apple is only capped by its product offering, not consumer spend. Apple customers want to pay more for Apple products. Heck I want to spend more on Apple products because they are fun to me and I'm excited about the things they do. So one way to go at it is taking more money per product, like more expensive iPhones, but that has some practical limits. A much better thing is to expand the range of products produced by Apple into new and exciting categories. An average Apple customer doesn't spend more than $1500 a year on Apple products (an average between changing their iPhone, iPad and Macbook every 2-3 years). But Apple customers have a ton of discretionary income (compared to others), so there's much more potential, and it's only held back by what Apple is putting on display. So the Apple Watch came in and pushed that up a bit, I expect an Apple glasses to take this even further. What about a 80" Apple screen for the living room, instead of half assed solutions like Apple TV or smart TVs from other manufacturers which force ads on you? The market is ripe, if they can innovate. Between their investment into fundamental technologies (silicon), unparalleled vertical integration, strong leadership and mastery of supply chain even at times like this, I'm very bullish on the company in the long run.