Ah, but consider how much easier a sell this niche is than Convore was. I have read exactly one sentence about Can't Wait and I already know who it is for and w

Ah, but consider how much easier a sell this niche is than Convore was. I have read exactly one sentence about Can't Wait and I already know who it is for and what it does. I have signed up on Convore and I still have no idea what it's really best at. In my short time there, I saw it used for HN meta-chat, and a bunch of Ruby chat. And I watched tptacek try to start a conversation about his field, but it kind of died, so I guess it's not the go-to place for that. Branding is important. Marketing is important. Far, far more important than novelty or impressive technology. Novelty is fleeting - my god, we're already used to Google, and it's literally an epochal advance in library science - and impressive tech tends to confuse people for the first few years, which may be more years than your little startup can afford. EDIT: I see that Can't Wait also has a revenue stream: Affiliate fees from Fandango.