They tried a social network a few times and got nowhere, they might try again but I’d grant a low chance of success. iMessage is close enough. I’m going agains

They tried a social network a few times and got nowhere, they might try again but I’d grant a low chance of success. iMessage is close enough. I’m going against collective wisdom on this, but I don’t see them launching a user facing search engine. The only way to monetise that is ads, and that puts them directly at odds with their privacy focus. The way things are now Apple gets mucho $billions from Google to make their search the default, they get to mess with Google over privacy, and Google gets all the heat. Win, win, win.