The typical "online store" has such a long and boring history on the web. I think it's amazing how little we can see past our metaphors - that our web pages ar

The typical "online store" has such a long and boring history on the web. I think it's amazing how little we can see past our metaphors - that our web pages are so much like our paper pages and web sites like magazines. I wonder how big a part of it is language... how long was it before horseless carriages became cars?