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I can tell you for sure: no one I've ever met is remotely loyal to Groupon. Groupon is viewed as, at best, a deal – at worst, an off-target annoyance. There a
by sunchild 15y ago
I can tell you for sure: no one I've ever met is remotely loyal to Groupon. Groupon is viewed as, at best, a deal – at worst, an off-target annoyance.
There are no meaningful barriers to entry. Margins will tend to zero in the face of competition. Users have no lasting connection to Groupon's web presence. Every new model propose by Groupon further erodes its original appeal: false scarcity. Meanwhile, there's a war for customer acquisition, with spending up to $40 per user, when it should be closer to $2.50.
Anyone who gave this market a serious look saw these issues coming a thousand miles away.