> If they're able to produce value without invasive tracking This is completely backwards, no? Businesses want invasive tracking aka attributed ad spend. Apple

> If they're able to produce value without invasive tracking This is completely backwards, no? Businesses want invasive tracking aka attributed ad spend. Apple's new rules prevent Instagram/FB and Snap ads from tracking / attributing properly. So those businesses just go to Google (Web, Android) to buy invasive tracking. The interesting followup question is whether businesses will need to start making budgets for non-invasive iOS FB/snap ads to be able to reach people, or whether Search/Chrome history tracking on iOS is good enough.