> Google has no proven workaround. It was affected as everywhere else. If everyone is forced to drop behavioral targeting in favor of contextual one, search ad

> Google has no proven workaround. It was affected as everywhere else. If everyone is forced to drop behavioral targeting in favor of contextual one, search ads is the king because users give ad networks with the most valuable context, search intent. Also, Google owns the widest range of ads inventory including many O&O properties. If you no more depend on fancy technologies, it becomes a fight of pure ad network infrastructure. No one can compete with Google there.