I have to agree. It's more about changing habits, efficiency savings, and replacements. Let's take a simple examples: meat. There's quite a saving to be had by

I have to agree. It's more about changing habits, efficiency savings, and replacements. Let's take a simple examples: meat. There's quite a saving to be had by everyone eating less meat, but that doesn't mean we eat less food in general... It's just replaced with something else less harmful to the environment. Another example would be plastic, I've starting seeing more use of those bamboo trays for food containers. Plastic knives and forks are being replaced with wooden ones. Etc