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This is a nitpick. For clarity: the company/vendor is Ableton, their flagship product is Live. Ableton Live is its full name. Ableton Live. Compare Apple Logic
by petecooper 5y ago
This is a nitpick.
For clarity: the company/vendor is Ableton, their flagship product is Live. Ableton Live is its full name. Ableton Live. Compare Apple Logic Pro, Steinberg Cubase, Image Line FL Studio, and so on.
Respectfully, please try not to refer to the product as Ableton, e.g. "I made […] in Ableton". It was done in Ableton Live, or just Live in a pinch.
(This used to really wind me up back in the old days, but I've calmed down about it. I can't begin to imagine how the Ableton marketing/branding teams feel about the mismatch. Maybe it's just me, this isn't a hill to die on.)
- iainctduncan 5y agoYeah well, that's what they get for choosing a bad name. They can wear that one. (I love the product and use it every day, but come on, "Live"??? no wonder everyone calls it "Ableton")
- petecooper 5y ago>but come on, "Live"??? no wonder everyone calls it "Ableton" I did say it was a nitpick. Besides, before it was a DAW it was aimed squarely at live performance, hence the name.
- sullyj3 5y agoBut... why? Why is important that people use the technically correct name rather than the more convenient one that's in common use already?