> Who does a boycott really hurt? The largest shareholders? ATVI has dropped significantly since this episode started. The assumption is this forces changes in

> Who does a boycott really hurt? The largest shareholders? ATVI has dropped significantly since this episode started. The assumption is this forces changes in management and leads to changes to address the toxic culture that triggered the boycott (more likely general instability hurting confidence in ATVI's ability to deliver). It looks like that's how this is playing out.