people like LCMs: Large Charismatic Mammals. Tigers and elephants are easier to get funding to help compared to some ugly fish. People find most bugs gross and

people like LCMs: Large Charismatic Mammals. Tigers and elephants are easier to get funding to help compared to some ugly fish. People find most bugs gross and so are unlikely to help out. But the monarch is beautiful and many people remember them fluttering through their lives every year.