It's a proven method in gambling games. Oh you thought you clicked "my list"? Sorry, but now you have a list of trending stuff, look at all this good stuff! Y

It's a proven method in gambling games. Oh you thought you clicked "my list"? Sorry, but now you have a list of trending stuff, look at all this good stuff! You want to watch some, right? Do it now or later, no pressure! It also helps retain people who would otherwise leave in some cases.