Or it could be the lack of change in top ranked inventory for toys and other holiday sellers year over year. The same SEO gamified titles and descriptions are k

Or it could be the lack of change in top ranked inventory for toys and other holiday sellers year over year. The same SEO gamified titles and descriptions are keeping the same products on top and once kids get the gamut parents have to go look elsewhere for holiday gifts. If that happens in the toys section, it likely happens elsewhere as well. The attractiveness of top products on basic search has gone down substantially.