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Same reason why people pay to get cancer screenings instead of just waiting until they potentially get cancer and then get chemo. Once you detect there's a pro

Same reason why people pay to get cancer screenings instead of just waiting until they potentially get cancer and then get chemo. Once you detect there's a problem it can be very difficult to stop the spread. Let's say Google did stop paying Apple. Initially there would likely be no change. If and when there's an issue, whether that's from Bing or Apple launching their own service, presumably it has too much mindshare for people to go back to Google, and that point a crack in Google's search dominance has be made. Then it's just a matter of money to carve out a significant niche. Better to just pay up front and ensure that doesn't even happen.

mrkramer 5y ago
>Let's say Google did stop paying Apple. Initially there would likely be no change. If and when there's an issue, whether that's from Bing or Apple launching their own service, presumably it has too much mindshare for people to go back to Google This would be Apple and Microsoft giving Google taste of its own medicine(make it hard for people to go back to Google) >Better to just pay up front and ensure that doesn't even happen. Is that even legal? I guess antitrust will show but "default software" seems little bit sketchy but I'm not a lawyer. I guess I'm too open and liberal I would always ask users and give them a choice.