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They may use return to SERP rate as a stronger signal. If a user views a page for under X seconds and then returns to search, one may assume that it wasn't rele
by vgeek 5y ago
They may use return to SERP rate as a stronger signal. If a user views a page for under X seconds and then returns to search, one may assume that it wasn't relevant to their query. It acts similar to CTR as a ranking factor, but with an extra step.
- londons_explore 5y ago"return to SERP" is click data in my opinion...
- lacksconfidence 5y agoMy only interpretation is that google is using a intentionally narrow definition that is misleading. I could certainly be wrong, but it seems preposterous to me to claim that google never uses information related to users clicking through to search results to inform search.