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Every 2-syllable word means something in some language. I don't see why people get so hung up on it. If Facebook needs different branding in Israel, they'll do
by newsbinator 5y ago
Every 2-syllable word means something in some language. I don't see why people get so hung up on it.
If Facebook needs different branding in Israel, they'll do it. But they probably don't need to worry about it because Israelis speak excellent English and have a great sense of humor.
- spicybright 5y agoYup, it's no different than any company that needs to localize a market. I think my favorite one is what happened with Kit-Kat, the chocolate candy. In Japan, "Kit-kat" actually means "You will surely win". So people started frequently giving them out as gifts or good luck charms (till you eat it, lol) But the market grew so much they started making all kinds of flavors, especially the "high-end" market with better ingredients and such. https://en.wikipedia.org/wiki/Kit_Kats_in_Japan https://en.wikipedia.org/wiki/Kit_Kats_in_Japan
- kenned3 5y ago"especially the "high-end" market with better ingredients and such." This isnt really the case. One of my old coworkers was seriously into kitkats and has eaten them from almost everywhere in the world. Here's the issue with why US kitkats suck.. The chocolate is licensed to hersheys, whereas everywhere else uses Nestle chocolate. Hersheys has this "cheap/waxy" flavour. Thank odd US laws for this. Here (Canada) we have Nestle chocolate, and often send Canadian kitkats down south to our US counterparts.