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> It's really trivial stuff to do basic analytics on where your customers are coming from when they arrive at a website and it's not hard to see which ones are
by allendoerfer 5y ago
> It's really trivial stuff to do basic analytics on where your customers are coming from when they arrive at a website and it's not hard to see which ones are arriving because they clicked on ads and which of those translate into purchases.
No it is not.
If a customer came from brand bidding, you do not know if he would not have come to your website even without the campaign.
How do you calculate where a customer originated from, if he visited the site multiple times, sometimes through paid and sometimes through free channels?
You cannot blindly trust their claim that they are creating value - even advertisers from your own company are in on it.
I am speaking from my own experience working at analytics tools for a corporation, which has a monopoly. The product name is our brand. We are the only ones selling it. Every child knows it. Think public utility.
These people will still do brand bidding.
- rightbyte 5y ago> I am speaking from my own experience working at analytics tools for a corporation, which has a monopoly. The product name is our brand. We are the only ones selling it. Every child knows it. Think public utility. > These people will still do brand bidding. Ooh this pisses me off so much. My IT consulting employee bids on their unique name. I guess the marketing department use it to fudge conversation rate of their ad spend. A scam. Unless you are a dropshipper the value of Google traffic is way lower than appearant since people use Google as a address bar nowadays. And showing ads for people that already are considering to buy your product ... that is the worst kind of statistical causality poisoning.
- iamacyborg 5y agoWorth noting that in a lot of cases you’re forced to bid on your own brand searches to prevent competitors from claiming the top spot.