Seems like a cool idea, but I had the same reaction. The CTA is "sign up for updates". Or if you follow the funding trail to edf.org, the CTA is "Donate". Which

Seems like a cool idea, but I had the same reaction. The CTA is "sign up for updates". Or if you follow the funding trail to edf.org, the CTA is "Donate". Which honestly was not all that well-done.