And Innovator's Dilemma was written like fifteen years ago. I'm pretty sure anyone at any position of authority understands the concept. That's not what stops l

And Innovator's Dilemma was written like fifteen years ago. I'm pretty sure anyone at any position of authority understands the concept. That's not what stops large companies from being disruptive. It's fear, bureaucracy, risk aversion, any number of things. But it's not because they've never heard of disruption before. So, I stand by my point that the value proposition for the sentiment "be disruptive" is equal to that of "just win," namely: zero.