"This idea that companies like Toyota are intentionally not selling products that consumers want ..." This is, in fact, the case. If Audi launches electric A4

"This idea that companies like Toyota are intentionally not selling products that consumers want ..." This is, in fact, the case. If Audi launches electric A4/A6/A8 tomorrow, that will be (roughly) 100% of their sales and they know it. But they have billions sunk into ... (see my comment downthread about manufacturing and tooling). So consumers need to wait for their lifetime ROI to satisfy the incumbent manufacturers such that they are willing to jettison those investments and electrify their actual lineup. The worst offender, by far, is Volvo whose marketing pedigree, target audience and models produces are a perfect match for 21st century electric car buyers ... and yet we're two full model cycles past the Tesla Model S and I still can't get an electric V90 wagon ...