4 ms·
"I'm really looking forward to the insider stories coming out in 30 years, where they explain why every major legacy car manufacturer releases electric cars in
by rsync 5y ago
"I'm really looking forward to the insider stories coming out in 30 years, where they explain why every major legacy car manufacturer releases electric cars in a way that makes them undesirable."
We already know the answer - they have billions invested in supply chains, manufacturing and tooling that are all sunk costs with diminishing ROI if they actually make their cars electric.
We are witnessing a (frustrating) balancing act wherein the incumbent manufacturers attempt to squeeze as much return as possible from these old-line investments while simultaneously attempting to remain relevant and hedge their future bets.
- MrBuddyCasino 5y agoI too believe its political. They release these shitty tech demos to gain experience and ensure that they can actually switch to EV once they really have to, but they'd really rather not sell too many of them right now. But thats just a theory, and there are other plausible ones.
- mxschumacher 5y agoTheir suppliers are changing, too and have been for years. Supply chain skills such as selecting partners, handling logistics and optimizing trade finance aren't becoming irrelevant because of a switch to EVs.