Don't really get your gripes. > Launched under a sub-brand ? Check. It's still a Toyota. What sub-brand are you referring to? > Tron-car / iMobile / eMachine

Don't really get your gripes. > Launched under a sub-brand ? Check. It's still a Toyota. What sub-brand are you referring to? > Tron-car / iMobile / eMachine styling ? Check. No more or less than every single crossover wanna-be SUV for the last 15 years. Cars have pretty much visually converged to looking the same, due to aerodynamic requirements. > Dumping ground for UI/UX experiments ? Check. The wing-shaped steering wheel is optional. What else is being dumped here as an experiment? > We don't want your "electric car" - we want your car, electric. If you have a driving pattern with short trips, you can already drive any single Toyota PHEV as an electric car. Also, pure EV Camries and RAV4s are sure to follow this in the next couple of years.