3 ms·
Was that really a risky bet paying off? It seems like the growth you'd expect from a big tech company like Facebook buying an existing, successful platform and
by hbn 5y ago
Was that really a risky bet paying off? It seems like the growth you'd expect from a big tech company like Facebook buying an existing, successful platform and monetizing the hell out of it.
If anything, it seems like young people ended up moving to Snapchat as their main social media platform of choice since the purchase. I had a ton of friends who used Instagram frequently but now almost no one posts there, other than occasional stories. The main feed is almost entirely ads now, and I can't remember the last time I had a conversation with someone who said they like Instagram still.
That's not to say it hasn't grown and isn't making them money, but I also don't think Instagram would have had the same trajectory if Facebook didn't buy them. They just integrated it with their existing platform that already had a lot of traffic.