This article covers it more completely, with additional clarifications from Zuckerberg: https://www.theverge.com/22749919/mark-zuckerberg-facebook-meta-company-

This article covers it more completely, with additional clarifications from Zuckerberg: https://www.theverge.com/22749919/mark-zuckerberg-facebook-meta-company-rebrand https://www.theverge.com/22749919/mark-zuckerberg-facebook-m... > There were all these subtle ways in which, because the company brand was Facebook, a lot of stuff flowed through Facebook and the Facebook app in ways that may have not been optimal. Facebook is still clearly the app that people use the most out of all the ones that we do. But there are people who want to just use WhatsApp or want to just use Instagram, or just want to have Quest and be in VR or AR and not have to use these things. > So I think it’s about being able to pick and choose which of the services you want to use and know that, no matter what happens to your Facebook account or your Instagram account, you’re still going to have all the content that you bought in VR or all your virtual goods. You can set up an avatar and it can be tied to one of those accounts or could just be tied to your overall identity across the different family of apps. And you can use it in all these places if you want. I bet that’s going to be pretty powerful.