> Heck the boring company should probably have started with a small-scale bike commuting tunnel as a POC. I do genuinely think the best way Apple could move in

> Heck the boring company should probably have started with a small-scale bike commuting tunnel as a POC. I do genuinely think the best way Apple could move into the “mobility” market is by buying Brompton, the folding bike maker. Lightness paramount? Check. User experience way beyond competing products? Check. Premium, urban-focused market? Check. Going straight to self-driving cars is a massive leap for any company, even Apple, with no history in the area. Get people on bikes first and go from there.