Apple is nice comparison. Apple leveraged the power of its brand in that transition (and created a flywheel of sorts to strengthen its brand), whereas the curr

Apple is nice comparison. Apple leveraged the power of its brand in that transition (and created a flywheel of sorts to strengthen its brand), whereas the current FB brand wouldn't likely extend as well. So helps show one reason why FB likely saw the need to change naming and start building a new brand (whereas Apple (and Amazon) went the other way).