I have to respectfully disagree that this isn't innovation. I would very strongly argue that innovation is doing something that the established players believe

I have to respectfully disagree that this isn't innovation. I would very strongly argue that innovation is doing something that the established players believe to be impossible. From the article: >>The financial industry thought, for many years, that the customers added or retained by these improvements would be disproportionately expensive to service and low-revenue. Cash App has experimentally disproven that. The fact that there are players in the financial field doing what the incumbents wouldn't and being profitable doing it is a pretty good indicator that innovation is happening in the industry. >>True innovation would be more control over your money. I won't argue that a higher bar might be for you to have more control over your money. But the article very much addresses this very thing. The innovation you may be missing, is that there are many unbanked individuals in the US (>5% based on a quick search), and this article claims this demographic is finding it easier to become banked, with less predation. This is probably a much greater increase in their control over their money than the marginal increase programmable money is going to have for your control.