I great term I came across in the retail gas industry is "hostile purchase"... as in no one "wants" to buy gas in the sense that you wake up one day and think "

I great term I came across in the retail gas industry is "hostile purchase"... as in no one "wants" to buy gas in the sense that you wake up one day and think "Oh boy, I can hardly wait to go out and get some 87 octane today" and after the purchase, "wow, that was awesome gas!"...