If this was a one off event I could see your point of view but Patagonia has a long history of putting their money where there mouth is including donating 1% of

If this was a one off event I could see your point of view but Patagonia has a long history of putting their money where there mouth is including donating 1% of all revenues and pretty much alienating about half of their addressable market with stunts like putting “Vote the assholes out” in their tags and suing the federal government to prevent a scale back on designations of federal monuments. Corporate activism frequently does seem to be a bit about PR but Patagonia is one of the best examples we have of it in practice.