I think Zuck is aware that they are a dying company (with a lot of cash and a cash cow) and instead of being a sitting duck they are embracing the "move fast, b

I think Zuck is aware that they are a dying company (with a lot of cash and a cash cow) and instead of being a sitting duck they are embracing the "move fast, break things" and picked an un-exploited market (that involves hardware - to own the whole stack) and run with it. They still have the nuclear option anyways, it fails, they revert and Zuck leaves and becomes part of the board, keeping soft control of whoever yes-man from the c-suite gets the CEO position.