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The Amazon comparison is apt, but I think Apple shifting revenue from hardware to services is a better one. Apple was able to catch the paradigm shift of us st
by rory 5y ago
The Amazon comparison is apt, but I think Apple shifting revenue from hardware to services is a better one.
Apple was able to catch the paradigm shift of us starting to use our phones for everything, and make loads of money by offering services to a captive audience and sharecropping opportunities to app developers.
Facebook tried to become a platform during the last paradigm shift and failed. Selling users to advertisers has been lucrative but clearly isn't as sticky as the platform model (which is why they have to keep buying up their competitors). So they're trying to push another shift to VR and be the platform for that.
- gz5 5y agoApple is nice comparison. Apple leveraged the power of its brand in that transition (and created a flywheel of sorts to strengthen its brand), whereas the current FB brand wouldn't likely extend as well. So helps show one reason why FB likely saw the need to change naming and start building a new brand (whereas Apple (and Amazon) went the other way).
- jensensbutton 5y agoI'd argue Apply leveraged lock-in and the power of defaults.