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> Apart from that, they build phones, run datacenters, develop self driving cars, business software ... But none of those have significant impact on their reve

> Apart from that, they build phones, run datacenters, develop self driving cars, business software ... But none of those have significant impact on their revenues. If ads business tanks for a reason or another (new legislation around privacy, or remake of 2020 Covid-related ad bust), then they tank as well. Cloud revenue is probably one of their biggest non-ad revenue stream, but it's less than ~5% of total revenue. And Waymo, DeepMind etc, are all moonshots, they currently make 0$, but that's also where the disruption potential could come from. So if you believe in them, that could be a good reason to invest. > As for Azure, I think Googles cloud business is in the same order of magnitude. Azure is ~4x bigger than GCP.

ArtTimeInvestor 5y ago
> If ads business tanks Sure. If disruption appears on the horizon in one of the sectors these tech companies are in, then it will get interesting how the CEOs position themselves. But at the moment I don't see that in any of the sectors. So I don't have an hypothesis to rank Goole/Apple/Microsoft. All three hum away in a similar fashion at the moment.
- sailingparrot 5y ago
  I'm not sure what you are getting at. My point is that they are very different companies, with different ways of making money and different risk profiles. But all with massive growth currently. So to your question about which one to invest into, then you would make that decision based on which vertical you prefer (ads? service? consumer hardware?) or which one is more risk tolerant. Or since they don't overlap that much (when just looking at tech), you could invest in all threes. Unlike say, FB and GOOG, which are both suffering from the same risks (but are making different bets for the long term).
  - ArtTimeInvestor 5y ago
    I did not ask "which one to invest into" as in getting a suggestion. I asked about which one you would invest into and your reasoning behind it.

ArtTimeInvestor 5y ago

> If ads business tanks Sure. If disruption appears on the horizon in one of the sectors these tech companies are in, then it will get interesting how the CEOs position themselves. But at the moment I don't see that in any of the sectors. So I don't have an hypothesis to rank Goole/Apple/Microsoft. All three hum away in a similar fashion at the moment.

sailingparrot 5y ago
I'm not sure what you are getting at. My point is that they are very different companies, with different ways of making money and different risk profiles. But all with massive growth currently. So to your question about which one to invest into, then you would make that decision based on which vertical you prefer (ads? service? consumer hardware?) or which one is more risk tolerant. Or since they don't overlap that much (when just looking at tech), you could invest in all threes. Unlike say, FB and GOOG, which are both suffering from the same risks (but are making different bets for the long term).
- ArtTimeInvestor 5y ago
  I did not ask "which one to invest into" as in getting a suggestion. I asked about which one you would invest into and your reasoning behind it.