You don't need the elite strap or battery packs, they really are optional and not "optional" but necessary. $299 is cheaper than most phones or consoles. It's

You don't need the elite strap or battery packs, they really are optional and not "optional" but necessary. $299 is cheaper than most phones or consoles. It's far from $1000 rig + VR equipment. Are phones and consoles only for rich kids too? What you can get for $299 right now is a pretty incredible experience and unthinkable 3-4 years ago. It also seems likely that VR equipment will remain subsidised like consoles are, with the cost in games/apps/content.