Apple has the best consumer hardware design in the industry. If one of the big tech companies are going to crack the hardware issues (arguably the most importan

Apple has the best consumer hardware design in the industry. If one of the big tech companies are going to crack the hardware issues (arguably the most important part), it’s going to probably be Apple. It’s a game of who can make the smallest form factor with the best performance without looking like shit. Pretty sure Apple is in the best position to win that. The software for all the other stuff you mentioned will follow the winner of the hardware. But yeah, the article is pretty weak. People keep trying because AR/VR is going to be massive if the hardware is solved. Being the gateway to a person’s entire world (AR) or the next major media and productivity tools (VR) will make you one of the most powerful companies in the world.