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Comparing hardware, with a fixed cost of about $300 to a free online service isn't exactly a valid comparison. $600 million from 2 million customers (not inclu

Comparing hardware, with a fixed cost of about $300 to a free online service isn't exactly a valid comparison. $600 million from 2 million customers (not including $ spent on games). How much money does FB make from 2 million FB users?

badlogic 5y ago
How much money does Facebook make from selling headsets? The answer is <= 0, as they sell at or above cost.
- vntok 5y ago
  I'm confused. If they sell above cost, surely they make money?
  - badlogic 5y ago
    Ah yes, I meant to write below cost. That's what baby induced insomnia does to an adult brain.
- jjulius 5y ago
  Are you sure you didn't mean">=0"?.
endisneigh 5y ago
Facebook almost certainly gets a higher margin from ads compared to selling hardware. Answering your question is difficult because the kind of people who buy a Quest have more money to spend and therefore advertisers' click-through rate might be different.
jjulius 5y ago
>Comparing hardware, with a fixed cost of about $300 to a free online service isn't exactly a valid comparison. Zuckerberg has previously said that he wants Facebook to "effectively transition from people seeing us as primarily being a social media company to being a metaverse company.” So while I definitely see where you're coming from, the intent here seems to be, in the longer term, to transition FB users from mobile/desktop use and into an AR/VR environment in one form or another. With that in mind, it's valid to acknowledge Oculus sales numbers relative to FB MAU numbers.