On Vodafone I have a contract that gets me free phones. If I switched to sim-only and bought my phones seperately, it would save me £10/month for the same numb

On Vodafone I have a contract that gets me free phones. If I switched to sim-only and bought my phones seperately, it would save me £10/month for the same number of included minutes/data/etc. Over 24 months that's a saving of £240. The phone I just upgraded to is currently selling at a retail price of £520. That's a pretty good deal as far as I'm concerned. As to the ASA, the first reason against this is: nobody has EVER signed up to a contract to get a free phone, without realising that they would have to pay a monthly fee. It might confuse some people, but it doesn't mislead. The second reason is that, even if everyone agreed that it was a good thing to do, it's pointless. Some (maybe all except the UK, I've no idea) European countries have banned this, and you know what adverts you see over there? "New iPhone, just €0.99!" Great, thank god they banned "free" phones, now people have to pay 99 cents