my interpretation is that they try to build a new brand and disassociate what had been Oculus from Facebook. At least in my bubblr ime thkng that keeps people f

my interpretation is that they try to build a new brand and disassociate what had been Oculus from Facebook. At least in my bubblr ime thkng that keeps people from even trying Oculus stuff is the association with Facebook. By giving the company and the products a new name they can try to restart.