“…that'll be pretty impressive to my mind, to basically enter a completely new market segment for them and have a product that's even worth discussing.” Sounds

“…that'll be pretty impressive to my mind, to basically enter a completely new market segment for them and have a product that's even worth discussing.” Sounds pretty normal to me. Why would a company enter a new market if they don’t have a product people want? I can’t think of any company that launched a new product by announcing “We don’t have anything competitive.” Am I misunderstanding your comment? (Or reality.)