From what I've understood they're especially been enforcing it for Oculus. That said there are privacy controls. You interact with other Oculus users through a

From what I've understood they're especially been enforcing it for Oculus. That said there are privacy controls. You interact with other Oculus users through a customizable username. And your Oculus activity can be set to be shown to "Only me" (or Oculus friends, or FB friends, or public). But FB themselves are obviously still collecting all the data they can.