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The goal of information design and visualization is not "stunning infographics," it's finding ways to visualize data and make it more viscerally understandable.

The goal of information design and visualization is not "stunning infographics," it's finding ways to visualize data and make it more viscerally understandable. Ben Fry is an amazingly talented information designer, and his book Visualizing Data is a must-read for anyone interested in the field. Sadly, most of the "infographics" craze right now is focused on being "stunning" rather than being informative. Graphic designers run amok, creating beautiful (or at least cutesy) images that fail to clarify, or worse, confuse with inaccurate scales, inappropriate juxtapositions, or sins of omission. Data visualization can be elegant and informative. "Infographics" usually live somewhere on the pages of USA Today or GOOD magazine.

klbarry 15y ago
IF you're making an infographic to help your average consumer facing business, the purpose is to get links and traffic, not to share information. The average person doesn't care how accurate information is or how it is projected - but they do care how interesting it looks and how shocking the facts are.
JoelSutherland 15y ago
I partially disagree. I think the goal of information design and visualization is to communicate information. Communication cannot happen if viewers don't care enough to look at the visualization or are intimidated by it. Some fuzzy math has to be done to optimize for several factors: attention capturing, attention holding, understandability, information density, etc. A good infographic communicates the most, most important information to the most people. I HATE the current link-bait infographic trend as much as the next HNer, but sometimes I wonder if I am being a bit snobbish. If a low density visualization reaches and captivates an order of magnitude more people than a dense yet well understandable one, which has done a better job?
- access_denied 15y ago
  The one that doesn't lie. If ou offer low-density, fine. But if this leads to misguiding the viewer, not so noble.
lynaghk 15y ago
There is a very good series of posts by Andrew Gelman (a statistician at Columbia) on the tension between statistical graphics (eminently clear at the risk of being boring) and information visualizations (captivating, colorful, and novel, but obscuring the data): http://andrewgelman.com/2011/08/infovis-and-statgraphics-update-update/ http://andrewgelman.com/2011/08/infovis-and-statgraphics-upd... Professionally I do projects on the former side of the spectrum, but as with any design you just need to know the audience and how you want them to use the graphic---to grab their attention and interest, or to catalyze insight about a data set.
jamesbkel 15y ago
First of all, definitely second the recommendation for "Visualizing Data"... recently had to track down my copy from someone who borrowed it. Also, while I agree that most "infographics" are generally useless and belong on USA Today (where I will never have to see them), there are some uses. I find a captivating "infographic" can be a good introduction when presenting information, sort of as an overview. A clever and small "infographic" can get people interested and help provide some context for the hard data coming up. I have a similar rule with pie charts: I only use them at the very beginning of presenting a topic in order to provide some context and ease the audience in. Once I'm past the first few slides and I avoid them like the plague.

klbarry 15y ago

IF you're making an infographic to help your average consumer facing business, the purpose is to get links and traffic, not to share information. The average person doesn't care how accurate information is or how it is projected - but they do care how interesting it looks and how shocking the facts are.

JoelSutherland 15y ago

I partially disagree. I think the goal of information design and visualization is to communicate information. Communication cannot happen if viewers don't care enough to look at the visualization or are intimidated by it. Some fuzzy math has to be done to optimize for several factors: attention capturing, attention holding, understandability, information density, etc. A good infographic communicates the most, most important information to the most people. I HATE the current link-bait infographic trend as much as the next HNer, but sometimes I wonder if I am being a bit snobbish. If a low density visualization reaches and captivates an order of magnitude more people than a dense yet well understandable one, which has done a better job?

access_denied 15y ago
The one that doesn't lie. If ou offer low-density, fine. But if this leads to misguiding the viewer, not so noble.

lynaghk 15y ago

There is a very good series of posts by Andrew Gelman (a statistician at Columbia) on the tension between statistical graphics (eminently clear at the risk of being boring) and information visualizations (captivating, colorful, and novel, but obscuring the data): http://andrewgelman.com/2011/08/infovis-and-statgraphics-update-update/ http://andrewgelman.com/2011/08/infovis-and-statgraphics-upd... Professionally I do projects on the former side of the spectrum, but as with any design you just need to know the audience and how you want them to use the graphic---to grab their attention and interest, or to catalyze insight about a data set.

jamesbkel 15y ago

First of all, definitely second the recommendation for "Visualizing Data"... recently had to track down my copy from someone who borrowed it. Also, while I agree that most "infographics" are generally useless and belong on USA Today (where I will never have to see them), there are some uses. I find a captivating "infographic" can be a good introduction when presenting information, sort of as an overview. A clever and small "infographic" can get people interested and help provide some context for the hard data coming up. I have a similar rule with pie charts: I only use them at the very beginning of presenting a topic in order to provide some context and ease the audience in. Once I'm past the first few slides and I avoid them like the plague.