Increasingly, media consumers don’t know anything about chemistry, or industry, or manufacturing, or have any contacts in that world, which, to be fair, is incr

Increasingly, media consumers don’t know anything about chemistry, or industry, or manufacturing, or have any contacts in that world, which, to be fair, is increasingly outsourced, subcontracted, offshored, and inaccessible. But they do spend a lot of time on Facebook, so media spends more time writing about Facebook because they know their audience will understand it (and click on it).