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Google didn't change its org structure for consumer-facing rebranding purposes. It was a move for the market/investors, to separate out more clearly the (lack o
by Barrin92 5y ago
Google didn't change its org structure for consumer-facing rebranding purposes. It was a move for the market/investors, to separate out more clearly the (lack of) profitability of individual sectors and acquisitions of the company that don't happen to be ads or search. Alphabet was about creating internal transparency.
- jacquesm 5y agoThat's the story. At the same time their former CEO made quite a few statements that did not sit well with the management of the daughter companies, Google's reputation is such that some distance really doesn't hurt in the PR department.