There's a world of difference between sharing cat/dinner/vacation photos with friends and family and living in some kind of fantasy animated cartoon world. The

There's a world of difference between sharing cat/dinner/vacation photos with friends and family and living in some kind of fantasy animated cartoon world. The social dynamics are completely different. Second Life showed that very clearly. The three biggest things in Second Life were fantasy consumerism, fantasy entrepreneurship, and fantasy sex. Unless FB is getting into those markets it's going to find the metaverse a tough sell. Not least because the whole point of fantasy is that it's not really you. So that immediately conflicts with FB's only-real-identities dogma.